Things to avoid while Promoting Your App on Social Media?
Are you the one among the many who start their day with sharing something on their Instagram story? Or maybe reading the news on Facebook? Well, this is how things are done in the golden age of Social Media.
What started as a mere platform to just connect people globally, has now developed as a tremendous tool for organizations to kick-start their business.
These social media apps pose as a medium through which a brand reaches a million people within seconds and enjoys unprecedented global exposure. To bask in the opportunities provided by Social media, almost every business is using this platform to popularize their business app.
We are assuming that as a business you might have already invested in successful app development or might be thinking of jumping this gun once and for all. So, let me tell you that in both cases, it is prominent to utilize social media platforms to increase traffic on your developed or soon-to-be-developed app.
Now, you must wonder “but what to do?”. Well, as much as we would like to tell you this, there is no fun in that, is there? Instead, we would guide you for “what not to do” which is even better as you will already be aware of the probable mistakes you can make while promoting your app on Social media. This renders fewer chances of you making these blunders then.
So, let’s have a look at these big Don’ts of Social Media App Marketing.
- Not preparing any Social Media Strategy
You should see this as a big red sign, for this is the most disastrous thing you could do to your app, even before it has a chance to showcase its potential to the users. An app without any marketing strategy is born to fail, in simple words.
Benjamin Franklin rightly said, “If you fail to plan, you are planning to fail”. So to avoid this terrible fate, you need to set parameters on which your effective social Media app marketing strategy will work. This includes establishing specific goals, content buckets, benchmarks, targeted audience, post planning and a lot more.
Well, doing things the easy way sure sounds like a safe bet.
2. Mistaking mobile experience for Desktop experience
Although mobile and desktop now offer the same prominent functions, there is still a huge difference that should not be neglected by digital marketers. You may develop an app that mimics your desktop app or website, and that is not advisable.
It is so because too much information on a compact screen may overwhelm and the user and they might not prefer your app anymore. The adds that you may post on a website might not irritate the user as much as it would do on a mobile device. So keep all things in mind while using social media platforms for promoting.
3. Trying to cover every platform but not efficiently
It is not a line of a rock that you have to establish your presence on every possible social media platform. The problem that it creates is that you are left with no time for creativity to give to each platform, so you end up posting the same content on all platforms, not utilizing the uniqueness and things that the platform has to offer.
So, instead of rowing two boats at the same time, try to focus on the quality of the content you are posting on some selected websites where the majority of your targeted audience is active.
4. Inconsistency― The key to failure
Well, this might not be the first time you are hearing this, and certainly won’t be the last. Inconsistency on our context can mean being inconsistent in terms of posting content, language usage in the content, using social media creatives, and more.
These inconsistencies make your users incapable of connecting with you, and you certainly do not want that. To eliminate this error, try scheduling your content and stick to your niche in every term until you find something worth changing.
5. Ignoring Negative Feedback
As much as you would like to omit or simply ignore negative comments on your social media, this is exactly what you should not do. Some companies apologize hands down, and some try to clear their name for the fear of losing customers.
You will make things worse by ignoring the negative feedback as it is the most honest user experience you can get. Try to learn from the feedback and fix what users need to be fixed, that too being expeditious.
Once you go through these points, you will learn by not making your mistakes but from others’. This will save you time, effort, and money for sure because mistakes can be expensive. Just make sure you tick all the right checks in your list of social media app marketing and your app is ready to take over the world.
